Privacy Policy

Little Florist's Privacy Policy

A. What does this Privacy Policy cover?

At Little Florist, your privacy is very important to us and we want to assure you that we take the confidentiality and security of your personal data very seriously. Little Florist refers to Little Florist , a company registered in England.

This privacy policy covers personal data collected by Little Florist through the consumer website at the domain name www.Little-Florist.co.uk . The term Website also covers the collection of personal data through Little Florist telephone sales or through social media channels.

Our privacy policy explains the following key topics listed below, as well as many other topics:

§ What personal data we collect and how we collect it

§ Personal data you provide when you purchase from us

§ Personal data obtained when you use our website

§ Personal data obtained if you contact us

§ How we use the personal data we collect from you

§ To fulfil your order

§ For customer care

§ For marketing

§ For internal business purposes

§ Our lawful basis for processing your personal data

Our goal is to keep this privacy policy up to date and, therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy to the extent required by applicable laws.

B. What personal data do we collect?

We collect personal data from you whenever you interact with our website, including when you make purchases, when you browse our website, when you use our services or when you sign up to receive any of our services. When providing personal data to us through a form, we indicate which personal data is optional. Please note that, when collection of personal data is required or necessary either as needed for us to fulfil your order or based on legal obligation and you elect not to provide the personal data, we may not be able to accept or fulfil your order.

The types of personal data that we will collect, store, maintain or process includes the following. We provide further details regarding the use of the personal data.

Personal data you provide when you purchase from us

§ Your contact details you provide when placing your order, including name, title, billing address, telephone numbers and e-mail address

§ Recipient and delivery details you provide when placing your order, including name, address, contact telephone numbers, delivery instructions and email address

§ The occasions for which you purchase our goods and services such as birthdays and anniversaries

§ Any personal data contained within the card message (e.g., names and birthdays)

§ Details associated with the products you order

§ Details of the services you purchase or subscribe to

§ When you make a purchase, your payment card details (in accordance with payment card industry standards)

§ Your communication and marketing preferences including delivery updates and notifications

Additional Personal Data

§ Customer title, name, preferred name, telephone number and type, email address, email address type and postal address

§ Recipient title, name, preferred name, telephone number, email address and postal address

§ Any stored payment card details (in accordance with payment card industry standards)

Additional Personal Data obtained when you use our website

§ Details of your online browsing activities on our website such as the pages visited and the parts of the website used

§ Details of the type of device used to access our website, your device IP address, and your device location

Additional Personal Data obtained through contact with us

§ Details of your interaction with emails that we send you including links that you click and emails that you open

§ If contact occurs between us, we will keep a record of that correspondence, including your name and contact data, and details of your customer care issues or other concerns and our responses (including any recorded telephone calls)

C. How do we use the personal data we collect from you?

We will use your personal data for the following purposes:

To fulfil your order:

§ To process your order

§ To process payment including payment authorisation via payment card, cheque, gift card or other third party payment processor

§ To carry out identity verification and fraud prevention checks when purchasing with a payment card and validating personal data you provide via a third party payment processor

§ To provide data to any third party supplier or vendor who may fulfil your order on our behalf

§ To provide order confirmation, delivery status notifications on any order placed with us

For customer care purposes:

§ To address any customer care issues that occur either with respect to a product or service, delivery, or a complaint or enquiry that you or your recipient raise with us

§ To contact you with any changes, cancellation or other issues with your order

§ To manage any registered accounts you have through the Website

§ To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law)

NOTE: Please note that you may receive communications with respect to fulfilling your order or for customer care purposes. This communication could be from our courier fulfilling your order.

For internal business purposes:

We will use any of the personal data collected to help us to understand how many people visit our website, how well the website is working and to consider any improvements we may need to make to the website to improve your online experience. It also helps us determine what products and services you are interested in and what you or other customers might wish to purchase from us in future.

More specifically, we may use your personal data for the following internal business purposes:

§ To analyse your browsing and purchasing activity on our website, including any search terms you may have entered into it.

§ To analyse the demographic data we collect when you place your order or otherwise use our website including your title, address, IP address, browser type, and occasions for which you purchase flowers in order to offer you better products and services and improve our business

§ To analyse customers shopping with us to understand our target audience for the purposes of selecting similar customers for advertising purposes

§ To analyse delivery location data you provide when placing your order to understand the delivery logistics required for our delivery network

§ To analyse your responses to our marketing communications

§ To ensure our online content is presented in the most effective manner for you and your electronic device(s) i.e. tailored for a desktop computer, tablet, iPhone or Android

§ To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law) to determine the quality of the customer or recipient experience and to improve customer care experiences

§ To develop and provide new or improved products or services

§ For crime and fraud prevention, detection and related matters, including cooperation with the police and similar authorities with their lawful queries and investigations

§ To confirm your identity, as necessary

§ To comply with any legal obligation for the purposes of good governance or regulatory guidance with respect to applicable law

§ With respect to any legal claims or related guidance by our advisors
 

D. What is our Cookie Policy?

You are not required to accept cookies in order to make a purchase. For example, you may place an order via telephone. However, by making a purchase through our website, you agree to our Cookie Policy, which includes more information about disabling cookies. 

E. How do we protect your personal data?

We are committed to protecting and respecting your privacy rights, and to ensuring that your personal data is safe and secure.

We use administrative, organisational, technical and physical safeguards to protect personal data. Our security controls are designed to protect your personal data from unauthorised alteration, access, disclosure, and use. We regularly test our website, data centres, systems, and other assets for security vulnerabilities. In addition, at a minimum, our safeguards involve appropriate technical and organisational measures including, but not limited to, encryption services, review of our data collection, storage and processing practices (including physical security measures, to guard against unauthorised access to systems), scenario planning and crisis management protocols to ensure we are able to respond to cyber security attacks and data security incidents, regular penetration testing of systems, security controls to protect our IT infrastructure from external attack and unauthorised access, and internal policies setting out our data security approach and training for employees.

Little Florist handles payment card data in a manner consistent with the Payment Card Industry Data Security Standard (PCI-DSS).

F. What can you do to protect your personal data?

We will never ask you to confirm any bank account or credit card details in writing or via email. If you receive an email or any other written communication claiming to be from us, asking you to provide this data, please ignore it and do not respond.

If you are using a computing device in a public location, you should always log out and close the website browser when you have finished your online session.

G. Our lawful basis for processing personal data

Little Florist relies on different lawful basis for processing personal data. In some cases, more than one lawful basis may apply with respect to the same personal data.

Contract: We collect and process personal data in order to fulfil the order you place with us, and in accordance with our contract with you to fulfil your order. 

Legitimate Interest: We collect and process personal data for our legitimate interests in fulfilling and processing your order, any customer care issues, to conduct research, to send email, direct marketing and online advertising to you, handling legal claims, and for fraud identification and prevention checks. 

Legal Obligations: Little Florist is required to comply with applicable laws, rules and regulations as well as industry standards and orders by courts with jurisdiction over Little Florist. In doing so, we may collect and retain personal data. For example, Little Florist creates and maintains records of your orders to maintain the tax and accounting records required by applicable laws, and to share such records with the tax authorities as and when required.

H. When might we share your personal data with third parties?

We will share your personal data with certain third parties in order to fulfil and process your order, enable us to perform our contract to provide your purchase to you, provide our website and to provide you with marketing. The following is a list of types of third parties that may receive your personal data. Our third party providers are required to handle your personal data in accordance with appropriate data protection and security controls.

§ IT Suppliers and Vendors: In order to manage our operations, Little Florist contracts with third parties who provide security and technical services to protect our Website, maintain databases of personal data for the purposes outlined in this privacy policy and present Website content.

§ Flower and Gifting Suppliers (other than Little Florist Florist Members): In order to fulfil customer orders, Little Florist contracts with third parties who provide flowers, plants and gifting such as wine, chocolates, food and food hampers.

§ Financial/Payment Service Providers: In order to process customer orders placed with us, Little Florist contracts with payment service companies who process payment, ensure security of your transactions, and prevent or detect fraudulent transactions.

§ Marketing Service Providers: Little Florist contracts with third parties who:

§ provide email marketing, SMS (text) marketing, direct marketing campaigns

§ provide online advertising campaigns e.g. Facebook, Google Adwords and other similar advertising platforms

§ maintain databases of personal data for marketing campaigns as outlined in this privacy policy

§ Website Improvement: In order to improve our online customer experience, Little Florist contracts with third parties who help us identify and make improvements to our website, provide website traffic data and website performance analysis information, and provide analysis on website performance focused on customer experience.

§ In addition to the reasons identified above, we may provide your personal data to third parties in the following circumstances:

§ Law Enforcement/Government Requests: We may be required by law to provide personal data to law enforcement, a government agency or in response to a search warrant, subpoena or other legally valid enquiry or order, or to an investigative body or civil litigant including emergency situations. We may also disclose personal data when we believe in good faith that disclosure is necessary to comply with relevant laws, for the establishment, exercise or defence of legal claims, to prevent and address fraud and other illegal activity, to prevent death or imminent bodily harm, or to protect or defend the rights, property or safety of our users, others and ourselves.

I. How long do we keep your personal data?

We will only retain your personal data for the purposes set out in this policy and for as long as we have a legal or business requirement to do so. Different retention periods apply for different types of personal data, however, the longest we will normally hold any personal data is 7 years after the last contact with such person or purchase by such person. The time period for retention will depend on applicable laws, rules or regulations that we are required to follow, whether there is an ongoing request or query or other type of legal claim or dispute, the type of information we are holding and whether we are asked by you or a regulatory authority to keep the personal data.

J. When might we transfer your personal data abroad?

Your personal data may be sent outside the European Economic Area (EEA), certain third party providers for the purpose of: (a) fulfilling orders placed for national and international delivery by you, (b) customer care, and (c) as otherwise outlined.

Consequently, personal data may be processed in what are considered “third countries”. It is important to understand that “third countries” are not automatically deemed by the European Commission to have adequate legal protections for personal data or individual data subject rights. We have implemented appropriate technical and organisational measures and adequate safeguards to protect personal data by entering into standard contractual clauses with data recipients in such “third countries”. We are committed to continuously developing and improving the measures we already have in place.

Some of the organisations that we share personal data with may process it overseas. If any disclosures of personal data mean that your personal data will be transferred outside the European Economic Area, we will only make that transfer if: (a) the country to which the personal data is to be transferred ensures an adequate level of protection for personal data; (b) we have put in place appropriate safeguards to protect your personal data, such as an appropriate contract; (c) the transfer is necessary for one of the reasons specified, such as fulfilment of an international order under the contract between us and you; or (d) you consent to the transfer.

K. Your rights to access your data and rectify any inaccuracies in your personal data

We fully respect that your personal data is owned by you and that you have certain rights with respect to the personal data. Our goal is to respect your rights. Please understand that we may have certain obligations to maintain personal data records despite your requests to exercise the following rights, such as for legal and accounting purposes. We ask that you read these rights carefully.

§ Right of Access (also known as “Subject Access Request”): To receive a copy of the personal data we hold about you, please contact us, see the Contact Details section below. Please understand that you will need to provide a copy of two of the following separate pieces of identification:

§ Passport

§ Driving licence

§ Birth certificate

§ Utility bill (covering the last 3/6 months)

§ Current vehicle registration document

§ Bank statement (covering the last 3/6 months)

§ Rent book (covering the last 3/6 months)

§ Right to Rectification: You may ask us to update and correct any out-of-date or incorrect personal data that we hold about you, or to complete incomplete personal data. 

L. Your additional rights with respect to your personal data

You may have the following additional rights, detailed below:

§ Right to Erasure (also known as “the Right to be Forgotten”): For a limited list of reasons, you may request that your personal data is removed from our systems.

§ Right to Restrict: For a limited list of reasons, you may request that we cease using or that we suppress your personal data.

§ Right to Object: You may object to our use of your personal data.

§ Right to Data Portability: Where we use your personal data based on your consent or to enter or perform a contract with you, and our processing is carried out by automated means, you may request that any personal data you have provided to us be transmitted electronically to you or to another supplier (to the extent feasible).

Please note that if we erase all information about you and you make a future purchase or otherwise become a future customer, then we will not be aware of your prior requests or objections.

In respect of the additional rights outlined above, we request that you contact us via the Contact Details shown below and we will provide you with additional information regarding your rights in connection with your specific request.

§ Right to Lodge a Complaint: You have the right to lodge a complaint with the supervisory authority. Little Florist’s supervisory authority is the Information Commissioner’s Office, see website www.ico.org.uk for details.

M. Contact details

We have appointed a Data Protection Officer whose role is to inform and advise us about and to ensure that we remain compliant with data protection laws. The Data Protection Officer should be your first point of contact if you have any queries or concerns about personal data. Our Data Protection Officer can be contacted at:

Email: flowers@little-florist.co.uk

Post:

Little Florist Ltd

44 Bedford Street

Bognor Regis

PO21 1SH

N. Updates to this policy

Our goal is to keep this privacy policy up to date. Therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy in accordance with the applicable law.

Cookie Policy

We may use technology to track the patterns of behaviour of registered and non-registered visitors to our site. This can include using a "cookie" which is a small file stored on your browser. The information collected in this way can be used to identify you unless you modify your browser to prevent this happening - guidance for which is set out below. We also aggregate this data to perform statistical analyses of the characteristics and behaviour of visitors to our website. Cookies are also used as a further means of ensuring private and secure purchase sessions are operated within the website.

We may use third party advertising companies to serve advertisements on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. Your browser can be modified to not accept cookies - guidance for which is provided in the paragraph below.

You have the ability to accept or decline cookies by modifying the settings in your browser (for example, using Internet Explorer select 'internet options' from the 'tools' menu, then click 'security', followed by 'custom level' and select 'disable cookies'). However, you may not be able to use all the interactive features of our website if cookies are disabled. For more information about cookies, including how to set your internet browser to reject cookies, please go to www.allaboutcookies.org.